Page Speed Matters

Google uses page speed as a ranking factor for both desktop and mobile searches.  That means faster websites rank better than slower ones.  This is because a faster website provides a better user experience, and google wants to recommend websites with a good user experience.

• The Desktop Ranking Signal (2010): Google first announced site speed as a ranking factor for desktop searches in April 2010. They stated that “like us, our users place a lot of value in speed — that’s why we’ve decided to take site speed into account in our search rankings”.
• The Mobile “Speed Update” (2018): In July 2018, Google expanded this factor to mobile searches, noting that “page speed will be a ranking factor for mobile searches” to help people find answers as fast as possible.
• Core Web Vitals & Page Experience (2020/2021): Google formalized speed metrics into the Page Experience signal, which includes Core Web Vitals (LCP, CLS, and INP). These became direct ranking signals starting in 2021. 

How do you know if your current website is seen as providing a good user experience according to google?

You can type your url into Google PageSpeed Insights and it will give you a score.  Most websites score between C and F, but we build websites that constantly deliver an A+ because every ranking boost matters.