For example, on my own website, I created a page focused on “how much does/should a website cost” —so I’m relevant when people search for that. (Notice that I’ve stated it both ways on the page to be an exact match for both searches.)
After adding this page, within a week, this query entered my list of top search terms for the site. (You can see this in the attached screenshot.)
With the right partner, you’ll also receive invaluable strategic guidance. For instance, I may suggest finding places online where people are already asking the questions your website answers—or have us do it for you—and then citing your content in those discussions. This builds visibility, authority, and trust with Google.
We don’t have to stop at a single page either. For my website I also created a page focused on “affordable website design” to reach customers specifically looking for budget-friendly options.
I can also create pages for other areas I want to rank for, like a page for “Hot Springs AR web design” to let people in that area know we serve their city—and often outperform agencies physically located there, even without a local office.
Every page I create is intentional. Every page has a purpose. Over time, those pages compound—driving more traffic, more leads, and more business.
Most web designers don’t think this way. Many will simply say who you are and what you do, then call it finished. In fact, many websites still use a title tag that’s nothing more than their brand name, when it should be targeting people who aren’t already searching for that brand.
